Applications for 2019 intake have now closed. If interested in being considered for future opportunities please apply below.


We want to represent the best and the most driven bunch that we can assemble. Through industry consultation, we’ve identified the following guideline criteria for Curated participants:

  • Emerging Australian Labels | Operating 2-5 years. Please note that this is not a program for recent graduates or start-ups. We want to see at least a year or two of collections and business operation.

  • Product Categories | Apparel, Accessories, Footwear, Swimwear, Lingerie, Men's, Women's, Children's.

  • Design | Demonstrate a clear brand aesthetic and quality production.

  • Proof of online presence | Social media, website etc.

  • Retail | Currently selling online and with a readiness to sell in a brick and mortar context. 

The Curated panel of industry mentors will assess your application in relation to where your label sits with the criteria above, and notify you for next steps if successful.

The application process includes your online application below, as well as a viewing of your product and a face to face or web based meeting. You will be notified on the progress of your application.


Now we get to the fun part. All of the below is included in your 12 month commitment to the program after payment is made:

Access to retail spaces in a series of Curated pop-ups over the 12 month period.

  • 2019 MARCH | In collaboration with VAMFF

  • 2019 SEPTEMBER | In collaboration with MFW

  • Additional opportunities throughout the year.

Complimentary access to Curated workshops and industry events for the duration of the year. These include tailored workshops on :

  • Fashion IP

  • Visual Merchandising and Fashion Retail 

  • POS systems and financial management support

  • Supply Chain Management & Ethical Practice

  • Digital Marketing

  • Wholesale readiness

  • Industry mentoring

  • and more

Workshops are based predominantly in Melbourne, however there will also be a selection of workshops offered in Brisbane and Sydney. Majority of workshops are also accessible remotely via a webinar platform to make it easy for you to connect, no matter where you are. It is an expectation that participants will join us for these workshops to assist in developing your business acumen.

Small Group Mentoring with industry experts.

This will include 4 small group sessions over the course of the year with your mentor. One in the lead up to each pop up event to check in on your progress, and to gain direct feedback and support as you prepare for sale.

12 Month Membership with the Australian Fashion Council (AFC) is also included in your participation.

Valued at $330 for micro businesses.


We’d love to offer the program for free, but as you see what’s included, we hope you’ll see the value like we do. For payment there are two options:

  • Option 1 | A single payment of $2000 (+ GST) covering you for the 12 month duration or;

  • Option 2 | 4 payments of $550 (+ GST) over the 12 months period.

 Whichever payment option you choose, payment is due prior to commencing the program.

Applications for 2019 intake have now closed. If interested in being considered for future opportunities please apply below.


Name *
Phone *
Please enter your Australian Business Number
Tell us in a few sentences why you want to be a part of AFC Curated and how you see the program benefiting your label :
We want to know what you are all about, what is your brand ethos? Your signature look? What is your point of difference?
Where are you based? How many people are in your team? What is your supply chain like (local/offshore, in-house/outsourced)?
Where are you selling your product, and is it working? Own website? Online stockists? Word of mouth? Physical retail stockists? Social media?
Eg; 60% My label's online store + 25% brick and mortar stockists + 15% other online channels
Based on our assessment of your label and business needs, we'll do our best to match you with the right industry mentor. Please give us an idea of what you're seeking support on, so that we can get the match right!
Application Agreement *
I have read and agree to the payment option selected below if my application should be successful. I acknowledge that payment is due prior to commencing the program and a representative from The Council of Textile & Fashion will be in contact regarding this.
This can include website, online stockists, social media profiles, and media coverage.
If successful do you give permission for the Australian Fashion Council to use your images, label description above and website copy for promotional purposes? * If there are specific images you would like used for this purpose, please send them to
Permission to pass your contact details on to AFC Curated Partners offering opportunities for your label (eg. editorial promotion, wholesale & export opportunities etc)