Simmond Hefford

Simmond Hefford

With 28 years of Industry experience, Simmond began her career in 1989, working for The Austin group, developing in-house ranges and product for major retailers. Over the following 12 years, she established herself as creative director & minority shareholder for a medium sized wholesale business specialising in product development for major & specialty retailers. In 2012, Simmond went on to launch The Tulip Studio (www.tdsg.com.au) and continues to be driven by product development, design and the supplier, customer & collaborative relationships that she has built over the course of her career. 

Gail Sorronda

Gail Sorronda

After relocating to Paris and gaining international recognition for her designs, Gail Sorronda returned to Australia and opened the label's first permanent flagship boutique in Brisbane’s Fortitude Valley. The brand has gone on to collaborate with Queensland Ballet, Expressions Dance Company, Disney, and artists; Grazia Fortuna Ward, Michael Zavros and Lyn & Tony. Most recently Gail was selected as an ambassador for the Gallery of Modern Art...

MEET | Checkpoint Systems

MEET | Checkpoint Systems

A big thank you to Checkpoint Systems for their support of the Curated labels at this year's VAMFF Shop the Runway activation! Offering intelligent retail solutions, see what they can do for your business...Checkpoint’s solutions are built upon 48 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, RFID software, and comprehensive labelling capabilities, to brand, secure and track merchandise from source to shelf.

MEET | SQUARE

MEET | SQUARE

Much like CTF Curated, Square wants to bridge the gap between emerging entrepreneurs and established businesses by providing powerful business tools and software that is typically reserved for larger businesses, in an affordable and accessible way. Through Square, emerging Australian labels can track sales data, see what’s selling, manage their inventory online and in-person from one place, making it easier to make informed decisions that will help them grow their labels.

Behind the Scenes of Curated...

Behind the Scenes of Curated...

Thanks to the support of Creative Victoria and the amazing Director & Cinematographer Noel Smyth, we have a series of micro documentaries coming your way, giving a little insight behind the scenes of some of our emerging Victorian designers from the AFC Curated program...

We can't wait for you to see them all!

RBCCA KSTR

RBCCA KSTR

When Rebecca Koster opened her silver smithing studio in 2015 , Melbourne welcomed a new age of minimalist jewellery to its already vibrant creative-collective. Working with 100% recycled sterling silver, sourced from like minded Australians, Rebecca incorporates ethically acquired stones or synthetics into her pieces - because no one can tell the difference and she's not an asshole.

Our Designers Want to Know What YOU Think!

Our Designers Want to Know What YOU Think!

10 Independent labels. 60 Looks. Our Curated designers want to know what YOU think! We've teamed up with the virtual styling wizards at lustr.style to bring local Australian fashion to your fingertips. Discover new labels, give them your feedback AND receive a voucher to spend on your favourite looks. So get to it, discover, vote, shop and WIN!

GEHRICH

GEHRICH

Established in 2013, GEHRICH is the eponymous label of Melbourne designer - Samantha Gehrich. Incorporating a philosophy of sustainability, exceptional fibres and limited collections, each GEHRICH piece is exclusive, luxurious and crafted to stand the test of time. Blending classic style with contemporary flair and an element of 60's mod, Samantha strives to design wearable garments that can seamlessly fit into any modern wardrobe.

Curated 2018 | The Kick Off

Curated 2018 | The Kick Off

Earlier this month, we brought together a collection of local industry members that have been involved in the Curated program to to celebrate our first year and kick off 2018. Supported by Handpicked Wines, the evening saw participating Curated labels (past and present), workshop hosts, industry mentors and collaborators come together for a night of networking and discussions on what Curated has in-store for 2018.