MEET | Paul Lim, Additive Lighting

MEET | Paul Lim, Additive Lighting

There aren’t many aspects of putting on a show that Paul hasn’t tackled and succeeded in during his career. He uses this multi-faceted knowledge, plus a keen interest in emerging technologies, to provide integrated solutions in theatres, festivals and events around the world…

AFC Curated | Back at MFW this September!

AFC Curated | Back at MFW this September!

Thanks to Melbourne Fashion Week (MFW), you can shop 19 Australian fashion labels from across the country, under the one roof for 8 days this September, marking the biggest AFC Curated event yet!

MEET | Architecture Architecture

MEET | Architecture Architecture

As leaders in next-generation design, Architecture Architecture’s reputation for inventive spatial solutions has seen them consistently awarded for design excellence. Whether they’re designing a school classroom or a city square, their philosophy is underpinned by a firm belief in the potential of architecture to foster positive social environments…

Thanks Sydney!

Thanks Sydney!

32 days and 13 labels later... Thanks for having us Sydney!! Thanks to the support of Chatswood Chase Sydney for hosting us, to our amazing crew of labels, industry network of workshop hosts and mentors, and to everyone who stopped by during our stay! Thanks also to the folks at Four Pillars Gin, and to Handpicked Wines for providing their Versions Wine range for our launch night!

Meet the Labels from AFC Curated...

Meet the Labels from AFC Curated...

Thanks to the support of Creative Victoria and Noel Smyth - Director and Cinematographer, we have a series of 8 micro documentaries, giving a little insight behind the scenes of our designers from the AFC Curated program... 

Oneiric Joins Curated | Work Shop

Oneiric Joins Curated | Work Shop

These local independent labels are inviting you behind the scenes, to see their creative process and watch their designs come to life. If you've visited the space, you might be familiar with Warren from Scott Benedictine, Brian from Mndatory and Courtney from A.BCH. Now joining the crew is Melbourne based label Oneiric by Sandra Estepho. 

Simmond Hefford

Simmond Hefford

With 28 years of Industry experience, Simmond began her career in 1989, working for The Austin group, developing in-house ranges and product for major retailers. Over the following 12 years, she established herself as creative director & minority shareholder for a medium sized wholesale business specialising in product development for major & specialty retailers. In 2012, Simmond went on to launch The Tulip Studio (www.tdsg.com.au) and continues to be driven by product development, design and the supplier, customer & collaborative relationships that she has built over the course of her career. 

Gail Sorronda

Gail Sorronda

After relocating to Paris and gaining international recognition for her designs, Gail Sorronda returned to Australia and opened the label's first permanent flagship boutique in Brisbane’s Fortitude Valley. The brand has gone on to collaborate with Queensland Ballet, Expressions Dance Company, Disney, and artists; Grazia Fortuna Ward, Michael Zavros and Lyn & Tony. Most recently Gail was selected as an ambassador for the Gallery of Modern Art...

MEET | Checkpoint Systems

MEET | Checkpoint Systems

A big thank you to Checkpoint Systems for their support of the Curated labels at this year's VAMFF Shop the Runway activation! Offering intelligent retail solutions, see what they can do for your business...Checkpoint’s solutions are built upon 48 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, RFID software, and comprehensive labelling capabilities, to brand, secure and track merchandise from source to shelf.

MEET | SQUARE

MEET | SQUARE

Much like CTF Curated, Square wants to bridge the gap between emerging entrepreneurs and established businesses by providing powerful business tools and software that is typically reserved for larger businesses, in an affordable and accessible way. Through Square, emerging Australian labels can track sales data, see what’s selling, manage their inventory online and in-person from one place, making it easier to make informed decisions that will help them grow their labels.

Behind the Scenes of Curated...

Behind the Scenes of Curated...

Thanks to the support of Creative Victoria and the amazing Director & Cinematographer Noel Smyth, we have a series of micro documentaries coming your way, giving a little insight behind the scenes of some of our emerging Victorian designers from the AFC Curated program...

We can't wait for you to see them all!

RBCCA KSTR

RBCCA KSTR

When Rebecca Koster opened her silver smithing studio in 2015 , Melbourne welcomed a new age of minimalist jewellery to its already vibrant creative-collective. Working with 100% recycled sterling silver, sourced from like minded Australians, Rebecca incorporates ethically acquired stones or synthetics into her pieces - because no one can tell the difference and she's not an asshole.