Ema Hewitt | Melbourne

HEW is a Melbourne menswear label, focusing on quality, material and fit for the modern man. Founded by designer Ema Hewitt, the label acts to “introduce bold prints and fresh colour into the male wardrobe, while also awakening a local and creative community.” 

"Less plain more game. HEW is an opportunity for colour to be worn!"

What sets HEW apart from other menswear boutiques is its collaborative design process that invites local artists to curate the aesthetics of the textiles. A constant wave of new designers with fresh perspectives is what embodies HEW as the unique and innovative choice among men.

A swing-tag attached to each HEW garment unveils the name of the respective designer. This connection between customer and creator adds a more personal touch to the consumer experience and fosters a local creative community.