Brian Huynh | Melbourne
MNDATORY exists at the intersection of what is old and new. The Melbourne based menswear label by Creative Director Brian Huynh reinterprets iconic pieces to present classic silhouettes merged with contemporary designs.
MNDATORY is a Melbourne-based menswear label, founded by current Creative Director, Brian Huynh. In his years working in bespoke tailoring, Brian recognised the need for a brand to acknowledge today's men as self-taught, well-versed, innovators.
"Our brand is built on conscious and carefully considered design, with integrity and ingenuity at its core. Through a multidisciplinary design approach, inspiration is often drawn from art, societal sub-cultures and architecture. Our menswear mixes contemporary ideas with classic silhouettes; and our garments are meticulously cut to produce versatile classics. We pride ourselves on our attention to detail and through the process of reworking traditional menswear, the result, we hope, provides you with a wardrobe that is refined, well-crafted and ultimately MNDATORY.
We view the modern male wardrobe as one that is built around well-known themes - iconic garments, which often reinterpreted, have now become menswear standards. Our focus at MNDATORY is to innovate on the recognisable. Fashion has always been a vehicle for creative expression and experimentation; and the role it plays capturing the zeitgeist of each new era goes hand-in-hand with the man who wears it. At MNDATORY, we appreciate that the men of today are already fashion educated – they travel, they read, they shop online. The goal then for us is not to try and reinvent the wheel, but to supply them with the timeless garments that complete their wardrobe."