And We Are Open!



And We Are Open!

March 1-17 | Emporium Melbourne

This March 1-17 marks an exciting few milestones for AFC Curated, with a host of new labels joining the program for 2019, our first pop-up for the year, AND and exciting new industry partnership.

A big thank you to all who joined us for the official Launch night on February 28th, on the eve of VAMFF, at Emporium Melbourne. To our presenting partners Vicinity Centres for making it all possible, and to the legends at Four Pillars Gin for keeping the Bloody Shiraz flowing.

Tell your friends, visit the store and get to know some of the amazing labels from across the country. We promise you won’t be disappointed!




Thanks to a host of industry collaborators, and the support of our presenting partners Vicinity Centres, what our labels gain is immeasurable. Experience, exposure, opportunity and a chance to connect with shoppers and build a solid foundation as they grow their business. We were thrilled to formally announce the national partnership at Thursday’s Launch event.

Vicinity Centres have been an integral partner in bringing the AFC Curated program to life. From our space at the Emporium Melbourne in the first year of the program, to our very first pop-up in Sydney at Chatswood Chase. We look forward to working with the team at Vicinity Centres to foster the growth of these emerging labels and their journey into the Australian retail landscape.

“We’re thrilled to be able to connect our customers at Emporium Melbourne with some of Australia’s best emerging designers and budding entrepreneurs. Pop-ups continue to grow in popularity because we can respond quickly to trends and the format enables young brands to increase brand advocacy in our bricks and mortar sites which they can’t do online. We know our customers are always looking to Emporium Melbourne for new brands and experiences and we see a unique opportunity to elevate local labels as part of our new role alongside AFC Curated,” Vicinity Centres Marketing Director David Henderson.



SHOP | Find us at Emporium Melbourne, Shop 3.003A, Level 3, 287 Lonsdale St, Melbourne VIC 3000 (*by the David Jones walk through, same level as the Cafe Court)

OPEN | 1-17 March 2019, Retail Hours; 10am - 7pm (Sat-Wed), 10am - 9pm (Thurs-Fri)

THE LABELS | Allora | Autark | Avila | Blue & Grae | Cedar & Onyx | Gehrich | G Terlato | Guerrilla Theatre Brand | Isabelle Quinn | Ivi Made | Laura Keogh | Lindsay Nicholas New York | Oneiric | Revel Knitwear | Salty Fox | Silent Arrow | West 14th

FOLLOW THE STORY | Stay tuned for exciting in-store events and pop-ups throughout the year on Instagram; @afc_curated   #afccurated