Simmond Hefford | The Design & Sourcing Group
Director / Owner
"I started my career in 1989 working for a large privately owned business (The Austin group) developing in-house ranges and product for major retailers. Following the IPO of that business and with the demands of a new baby, in 2001 I left the corporate environment and entered into a partnership. Over the following 12 years as creative director & minority shareholder I built a medium sized wholesale business specialising in product development for major & specialty retailers."
"In 2012 I exited that partnership & founded The Tulip Studio (www.tdsg.com.au).
I have loved working in the fashion industry over the past 28 years and continue to be driven by product development, design and the supplier , customer & collaborative relationships I have been fortunate enough to build over the course of my career. "