MEET | The Social Studio & Asiyam

AFC Curated Guests


The Social Studio & Asiyam

We're pleased to be hosting the incredibly talented Asiyam and The Social Studio, as our first AFC Curated Guest labels this pop-up at MFW! If you're not already familiar with their work, have a little look below, and be sure to stop by the pop-up at Melbourne Town Hall this Aug 31 - Sep 7.


The Social Studio is a fashion school, a clothing label, a retail shop, a digital textile print studio, a clothing manufacturer and a community space created from the style and skills of young people from new migrant and refugee communities.

"We are a social enterprise that champions the values of diversity, community, education, environmentally sustainable design and ethical business practices. We encourage community engagement through our regular public workshops, talks and events. This unique enterprise develops work and life skills in a highly motivating context and encourages young people to follow their aspirations."

the social studio


Asiyam clothing is a Melbourne based brand which concentrates in simple, minimalist pieces with a twist of Arabian aesthetic. Their designs are a simple, relaxed fit that can work for everyone, with a height based approach rather than the traditional S, M, L.

"My name is Asia, Melbourne based entrepreneur and creative director of Asiyam clothing. I had an inclination to design really out of frustration of only being offered thoughtless designs to me as young muslim girl raised in Melbourne. When I design usually I use a lot of contrasting materials, from linens to polyesters and combining them together. I enjoy reconstructing gorgeous pieces from ideas that are considered unacceptable. I have adapted Melbourne Street style with Arabian inspired abayas and combining it with Japanese kimonos".


See. You. There.

Along with the pop-up, these two labels will also be part of the MFW STREET RUNWAY 2, a free event on Sep 5th! Highlighting Melbourne’s multicultural and sustainable identity through its diverse fashion culture, Street Runway Two will showcase collections by designers of social and environmental sustainable focus and of African, Asian, Indigenous and Middle Eastern heritage, with the iconic Union Lane as a backdrop.