Founder & Director, The Fashion Futurist
I’m Amy Farrell a fashion business consultant, mentor and sales agent. I started my own business, The Fashion Futurist in 2014 after a 15-year career in fashion marketing, sales and brand management, working with pivotal Australian fashion labels specialising in apparel and accessories such as Samantha Wills, Metalicus, Seduce, Yarra Trail, Marco Polo and Ping Pong.
As a consultant and mentor I guide passionate fashion business owners to either start their business the right way if they are heading into to the unknown fashion world for the first time or re-position and grow an established business, regardless of whether they have been at it for 2 or 20 years.
As a wholesale sales agent, I represent a considered collection of independent Australian fashion and lifestyle brands. Showcasing collections focused on refinement, presenting garments and adornments that weave into everyday life and represent longevity for retailers and consumers alike.