Samantha Gehrich | Melbourne

Established in 2013, GEHRICH is the eponymous label of Melbourne designer - Samantha Gehrich. Incorporating a philosophy of sustainability, exceptional fibres and limited collections, each GEHRICH piece is exclusive, luxurious and crafted to stand the test of time. Blending classic style with contemporary flair and an element of 60's mod, Samantha strives to design wearable garments that can seamlessly fit into any modern wardrobe.

After graduating from the Whitehouse Institute of Design in 2008, Samantha decided to focus her creative talent on designing outerwear as a platform into the fashion industry. Having long been influenced by her rural upbringing, the natural world plays a big role in dictating the movement and functionality of every design as well as fabrication. For this reason, quality natural fibres such as merino wool, cashmere and silk are all favoured textiles and feature heavily in each collection. Each style is imprinted with an element of the designers fun and quirky creative sense and this is reflected in details such as oversized collars, layered cuffs or the freedom of a trapeze cut - subtle injections of artistic flair that add to the appeal of this affordable luxury brand.

"We are different because we don’t compromise on quality or the design. We put the extra ruffle on and make coats that are longer and have shorter sleeves because we believe in the brand and designing wearable, beautiful, functional pieces.”

The GEHRICH style is sophisticated, clean silhouettes with playful features be that an oversized ruffle, layered cuff or exaggerated collar.  A little bit 60’s/70’s and quietly confident.  Understated elegance.

"It is very important to us that we create products that are not only beautiful to look at and wear but are functional as well. We champion natural fibres and strive to design wearable garments that can fit seamlessly into any modern woman's wardrobe."

The GEHRICH brand philosophy lies in considered design, sustainable collections, Ethical operations and personality.

"At GEHRICH we truly believe that less is more! We limit production runs to ensure we can use higher quality fabrics and trimmings. Quality over quantity. We source what we are able to locally. We do our best to minimize waste by re-using fabrics and trimmings left from previous seasons. We don't follow trends, instead we create pieces which transcend seasons. We take pride in our garments and design and make them with the knowledge and belief they will be worn and loved and will not fall apart after a handful of wears!"