Curated

Simmond Hefford

Simmond Hefford

With 28 years of Industry experience, Simmond began her career in 1989, working for The Austin group, developing in-house ranges and product for major retailers. Over the following 12 years, she established herself as creative director & minority shareholder for a medium sized wholesale business specialising in product development for major & specialty retailers. In 2012, Simmond went on to launch The Tulip Studio (www.tdsg.com.au) and continues to be driven by product development, design and the supplier, customer & collaborative relationships that she has built over the course of her career. 

MEET | Checkpoint Systems

MEET | Checkpoint Systems

A big thank you to Checkpoint Systems for their support of the Curated labels at this year's VAMFF Shop the Runway activation! Offering intelligent retail solutions, see what they can do for your business...Checkpoint’s solutions are built upon 48 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, RFID software, and comprehensive labelling capabilities, to brand, secure and track merchandise from source to shelf.

Behind the Scenes of Curated...

Behind the Scenes of Curated...

Thanks to the support of Creative Victoria and the amazing Director & Cinematographer Noel Smyth, we have a series of micro documentaries coming your way, giving a little insight behind the scenes of some of our emerging Victorian designers from the AFC Curated program...

We can't wait for you to see them all!

Our Designers Want to Know What YOU Think!

Our Designers Want to Know What YOU Think!

10 Independent labels. 60 Looks. Our Curated designers want to know what YOU think! We've teamed up with the virtual styling wizards at lustr.style to bring local Australian fashion to your fingertips. Discover new labels, give them your feedback AND receive a voucher to spend on your favourite looks. So get to it, discover, vote, shop and WIN!

Curated 2018 | The Kick Off

Curated 2018 | The Kick Off

Earlier this month, we brought together a collection of local industry members that have been involved in the Curated program to to celebrate our first year and kick off 2018. Supported by Handpicked Wines, the evening saw participating Curated labels (past and present), workshop hosts, industry mentors and collaborators come together for a night of networking and discussions on what Curated has in-store for 2018.

MEET | FOUR PILLARS

MEET | FOUR PILLARS

At Four Pillars we love supporting fellow Australian brands who hero creativity, craft and quality, so Curated Melbourne is obviously a perfect fit. We are honoured to be in the same room as so many brilliant Australian designers who all have the same commitment to their craft as we do to ours!