The Design & Sourcing Group

Simmond Hefford

Simmond Hefford

With 28 years of Industry experience, Simmond began her career in 1989, working for The Austin group, developing in-house ranges and product for major retailers. Over the following 12 years, she established herself as creative director & minority shareholder for a medium sized wholesale business specialising in product development for major & specialty retailers. In 2012, Simmond went on to launch The Tulip Studio (www.tdsg.com.au) and continues to be driven by product development, design and the supplier, customer & collaborative relationships that she has built over the course of her career.