The Mentors

Simmond Hefford

Simmond Hefford

With 28 years of Industry experience, Simmond began her career in 1989, working for The Austin group, developing in-house ranges and product for major retailers. Over the following 12 years, she established herself as creative director & minority shareholder for a medium sized wholesale business specialising in product development for major & specialty retailers. In 2012, Simmond went on to launch The Tulip Studio (www.tdsg.com.au) and continues to be driven by product development, design and the supplier, customer & collaborative relationships that she has built over the course of her career. 

Behind the Scenes of Curated...

Behind the Scenes of Curated...

Thanks to the support of Creative Victoria and the amazing Director & Cinematographer Noel Smyth, we have a series of micro documentaries coming your way, giving a little insight behind the scenes of some of our emerging Victorian designers from the AFC Curated program...

We can't wait for you to see them all!

AMY FARRELL

AMY FARRELL

Fashion business consultant, mentor and sales agent, Amy Farrell started her own business, The Fashion Futurist in 2014 after a 15-year career in fashion marketing, sales and brand management. Amy has worked with pivotal Australian fashion labels specialising in apparel and accessories including; Samantha Wills, Metalicus, Seduce, Yarra Trail, Marco Polo and Ping Pong...

Adam Lloyd | AFC Board Director

Adam Lloyd | AFC Board Director

Adam Lloyd joined the Cotton On Group as the Sustainability Manager in May 2017, bringing with him more than 25 years retail experience, spanning across specialty retail and large scale department stores including Jeans West, Myer and Harris Scarfe. Over the course of his career, Adam has gained invaluable experience across a wide range of functions including design, buying, merchandising and more recently, ethical sourcing and sustainability. He became a Board member of the Council of Textile & Fashion in 2014, where he uses his wealth of knowledge and experience to bring about positive change within the garment manufacturing industry.

Christine Metcalfe

Christine Metcalfe

Christine Metcalfe is one of the founding directors of The Ark Clothing Co, established in 1990. Chris’s expertise and acumen in developing a highly successful product resulted in the Ark becoming one of the few 100% Australia made fashion success stories in recent years, while establishing itself as an iconic brand. During this time Chris was a member of the advisory board for RMIT’s fashion courses and had a key role in developing a paper for submission to the government providing recommendations for ensuring the ongoing survival of the Australian fashion industry, an area she still remains passionate about.

Jenny Layton

Jenny Layton

Jenny Layton is the co-founder and former director of The Ark Clothing Co., a womens fashion label established in 1990. After the sale of The Ark in 2016, Jenny continues her involvement in the fashion industry as a member of the board for the Council of Textiles and Fashion Australia and as a small business consultant. Jenny also assists the Marninwarntikura Womens Resource Centre in the Kimberly in developing their indigenous social enterprise business arm. She also has recently established the Earthed Foundation, connecting people , passion and knowledge in philanthropic projects.

Courtney Miller | AFC

Courtney Miller | AFC

Courtney Miller is the General Manager of the Australian Fashion Chamber. Originally born and bred in Byron Bay before living, traveling and working across in the world in London, Paris, Kenya and many others. She has a background in international relations, a Masters in strategic PR and is a French speaker who attended France’s premier political university, Sciences Po.

Carla Woidt

Carla Woidt

Carla Woidt is currently consulting with Camilla. Previously, Carla was GM of Design Operations and Innovation at Country Road, where she managed teams across all divisions within Country Road involved in the technical and development side of the business; tech, knit, fabric and textile design. She integrated across team such as design and development to enable innovation. Carla was SVP Product Development at Theory and Helmut Lang (NY based) where she held a similar role. Carla also worked as Product Director at Temperley London, managing the design, development and production teams.