We're pleased to be hosting the incredibly talented Asiyam and The Social Studio, as our first AFC Curated Guest labels this pop-up at MFW! If you're not already familiar with their work, have a little look below, and be sure to stop by the pop-up at Melbourne Town Hall this Aug 31 - Sep 7.
Queensland based label IVY NIU is the work of creative duo Ivy Niu & Max Vosloo, featuring thoughtfully curated collections, timeless pieces crafted in luxe fabrics, designed with a touch of whimsy…
As supporters of slow fashion Gloria Dulcie believes in escaping traditional trend cycles. Instead creating detailed, capsule collections that harmonise creative rhythm and environmental sustainability.
The tailored style and shape of Allora capes reflects a modern yet classic woman who seeks quality pieces in her wardrobe that she can dress up or down effortlessly no matter what the occasion. Proudly designed and made in Melbourne, Australia.
For sun-soaked dreamers, salty adventurers and lovers of the sea. Salty Fox is about creating feminine, timeless designs that are easy to wear with beautiful details that lend a unique Melbourne aesthetic to each garment.
When Rebecca Koster opened her silver smithing studio in 2015 , Melbourne welcomed a new age of minimalist jewellery to its already vibrant creative-collective. Working with 100% recycled sterling silver, sourced from like minded Australians, Rebecca incorporates ethically acquired stones or synthetics into her pieces - because no one can tell the difference and she's not an asshole.
Oneiric is a women’s-wear label that creates tailored and handmade garments, its mission is to evoke emotion, mood and attitude within everyday wear.
Laura Keogh is new in town. Launched in 2016 in inner west Sydney, the clothing label reflects on timeless design, versatility and draped silhouettes. Each design explores the use of natural fibers and pattern making techniques with a focus on elegant simplicity.
Established in 2016, KHOLO is all about being open minded. Through colour and hand-embellishments, KHOLO is all about having fun and feeling sassy, artistic and whole. It's about having the courage to wear what you love.
Guerrilla Theatre Brand (GTB) is a mythical, multi-layered tale, chronicling visions of the future that find life not only on the page and screen but seamlessly through fashion that is wearable art.
Established in 2013, GEHRICH is the eponymous label of Melbourne designer - Samantha Gehrich. Incorporating a philosophy of sustainability, exceptional fibres and limited collections, each GEHRICH piece is exclusive, luxurious and crafted to stand the test of time. Blending classic style with contemporary flair and an element of 60's mod, Samantha strives to design wearable garments that can seamlessly fit into any modern wardrobe.
Founded by Melbourne based designer Ashleigh Bingham in 2013, the inspiration behind the label Avila, came as a reply to the demands of everyday life, where functionality and style need to merge to create clothing suitable for life's daily activities.
Innovative and bold yet feminine designs are the hallmark of autark pieces, created in mind for a woman who is strong, individual, and knows her own mind.
Millicent Elizabeth elevates the everyday with the use of exquisite natural fibres and exclusive modern cuts, dedicated to providing enduring styles for the discerning modern woman. The label, by designer Tiffany Stuckey, offers sustainable fashion made in Adelaide, Australia from 100% natural fibres.
A.BCH is a designer basics label that offers a simple solution to a complex problem. We create beautiful garments made to last, complete with full transparency as to how each piece came to be. Our goal is to inform customers of the toll fast fashion is taking on the planet and its people, and offer them an easy alternative with the power to make a difference.
REMUSE Designs is the Melbourne based clothing label by Tamara Leacock, where futurism meets nature. Fusing artisan techniques, dye technology, and natural fibers, REMUSE investigates the future of a fashion as that which takes inspiration from the earth.
MNDATORY exists at the intersection of what is old and new. The Melbourne based menswear label by Creative Director Brian Huynh reinterprets iconic pieces to present classic silhouettes merged with contemporary designs.
Inspired by iridescence, the underwater world, and all things shiny, MAUDE Studio is an independent designer brand producing ostentatious accessories. Instilling brilliance into each thoughtful design, the Melbourne based label create awe-inspiring statement handbags and sunglasses.
Harlow’s core belief is that every woman has the right to find fashion that reflects her personality. Designed and made in Melbourne, Harlow is a range of women’s clothing for sizes 12-26 by local duo Kerry & Angelo Pietrobon. "The label is for women who yearn to change the world, the movers and the shakers, for women who stand tall and proud, for women who want to set themselves apart from the crowd."
Scott Benedictine is a Melbourne based label with a high focus on quality and craftsmanship. We come from a background in master tailoring, and we wish to bring all that we've learned to a modern market.
Launching in 2014, Melbourne based menswear label VINCENT LI presents the unique pairing of the designer's roots in Chinese culture with tenets of western fashion. With the ethos of beauty in imperfection, the designer's personality is infused into every piece he creates, captureing the emotions and heart of the wearer.
African born and Melbourne raised sisters, Fatuma & Laurinda Ndenzako are the cofounders of Collective Closets. The label is a harmonious marriage between their two cultures.
JUDE is a contemporary clothing and accessories label created by designer Jude Ng. With a background in the Fine Arts, Jude offers a different point of view in fashion. His past life as a painter influences his work through the unique and off beat use of shape, colour, texture, and the unexpected combination of materials.
A uniform for the quietly confident man, Articulers by Vivien Shen is a contemporary menswear label with a unique blend of tailored and sportswear inspired pieces. Designed and made locally out of Sydney, Articulers is built on an ethos of considered design and ethical production processes.
Named after a bird native to the top end of Australia, Magpie Goose is bright, bold and unapologetic. The Social Fashion Enterprise co-founded by Maggie McGowan and Laura Egan in Katherine NT, showcases beautiful textiles, designed and hand screen-printed in remote Aboriginal communities. Their bright, bold prints are crafted into simple statement pieces that let the textiles do the talking. They express traditional aboriginal art and design in a contemporary, fun and exciting way, each design telling a story - of people, place and culture.
Focused on lasting style and quality NATALIJA was born out of the desire to create clothing to be treasured. The Sydney based label by self taught designer Natalija Bouropoulos, is committed to making women feel comfortable in the clothes they are wearing and subsequently in their own skin. Designed and made in Australia, NATALIJA pieces are created for ease of wear, using luxurious natural fibre materials, made with care and consciousness for the environment.
SZN is an independent label designed and made in Australia. Established in 2012 by designer Suzan Dlouhy, SZN focuses on simplicity and craftsmanship to produce soulful and intelligent garments, which are refined through time, contemplation and work.
HEW is a Melbourne menswear label, focusing on quality, material and fit for the modern man. Founded by designer Ema Hewitt, the label acts to “introduce bold prints and fresh colour into the male wardrobe, while also awakening a local and creative community.”
Post Sole Studio is a Melbourne based footwear factory, run by Myra Spencer & Breeze Powell. In addition to their own unisex label PSS, the duo also manufacture for local and international labels.
Fashion steeped in tradition with a modern outlook. Siyona is the Melbourne based couture label by Ravish Maganlal, working with Indian artisans and embroidery techniques to create limited edition pieces for the contemporary woman.
Citizen Wolf is taking on traditional fashion and changing the way clothes are made and sold. Starting with the humble T-Shirt they offer perfect fit based around a core belief in buying better by buying less. Tailored to your body and made on-demand locally and ethically, you can finally get the T-Shirt you’ve always dreamed of...
Born out of a boyswear 'black hole', mr willo specialises in inspired, eye-catching shirts and well considered, practical wear for the littles in your life. Handmade in Melbourne, the unisex children's wear label by Lesley Bakker & Melanie Grattidge is designed for play, growth and freedom of movement in style! "We are mr willo and we love to play".
The Lois Hazel brand evolved out of a desire to produce womenswear that showcases intricate design principles along with high quality fabrics, with each collection focused on a central design element.
Self titled label Erik Yvon is ethically produced in Melbourne and endeavors to support local businesses by engaging with the community. The designs are reflective of a modern world where; cultures have collided, gender has neutralised and we are learning how to be expressively fluid and accepting.
Understated and timeless, each piece is designed to adapt to an ever-changing lifestyle. LOTT Studio is made in Melbourne by jewellery designer Kari Layton using high quality metals and stones.
NICO is about understated luxury and the beauty in simplicity. We create underwear, basics and swimwear made with premium fabrics and beautiful cuts. We celebrate a different kind of sexy - derived from the idea of being comfortable in your own skin.
Founded by Nikki Metzner, Elvie & Leo is the Melbourne based womenswear label and curated styling portal doing things a little differently. A unique collection of modern, minimal, classic pieces, tailored for women of today.